Struggling to Sell Your Product? 2 Tips!
I am sure you as a business owner have worked super hard on creating or marketing your product (or service). You may be wondering why your product isn’t selling. Some research suggests that there may be a disconnect the product and your target consumer. More often than not, it’s caused by the business owner or the marketing team not having a clear picture of the target customer or not have the correct demographics.
Here are some ideas on how to get out of the struggle and sell your product!
1. Give your target market what they want
When researching for new products or when trying to decide on how to market your product, think about how to give your target market what they absolutely want or need. You must know what they want and your target market needs to feel like you are giving them exactly what they asked for. They must think that you made the product just for them!
So how do you do this? By asking or polling your target market and audience specific questions on their wants and needs.
From your target market’s responses, you should be able to see patterns among many people. Using that pattern info, you can safely plan out your product marketing strategy.
2. Test your ideas using your target market before launching
You must test your ideas within that same group that you polled before launching. Do not release your product to market until you’ve tested it and tweaked it a few times after feedback from your target group.
Here are some additional things you should do on social media in order to get a following and create buzz about your product online.
- Post social media updates constantly – from announcing a product short-list to a final list of products
- Get employees, friends and social media influencers involved. Create a story from start of finish of your product journey and share it online. Let others ask you questions, respond in a timely manner and keep the conversation flowing.
- Have product promos and giveaway contests online. Get your target customers interested in testing your product and giving fair, unbiased reviews.
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Once you have your target market involved and talking about your product, they will not walk away. They feel invested into your product and that will help sell your product. Pretty soon, your product will start selling itself.
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