Small Business Benefits from Local Outreach.


Small Business Benefits from Local Outreach.

Small business marketing is tough if you are on a tight budget. A community outreach program can give your business local traction and visibility without involving huge investment. If you are looking for low-cost community outreach programs that can add value to your marketing campaign, here are a few to get you started, so your business benefits in terms of outreach.


1. School donation

What is it that schools in your area lack? What does the funding not cover for them? Can your business gain by making some donations that schools lack? Since schools encompass the whole community, you have a greater opportunity to connect to student families and neighborhoods. Your community reach is limitless when you develop a strong relationship with schools. By involving students in the program, you can get free word-of-mouth advertising, since students are more likely to spread the word about your program than other groups. Believe it or not, this strategy is highly effective than social media marketing at the community level.

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2. Partnership with NGOs

By offering products, services, or funding to NGOs, you can get positive publicity, foster highly profitable relationships, and build a brand image. One way to spread the word about your brand is to host a fundraising event for an NGO and get your logo printed on their marketing materials and brand name on their shirts.

Since NGOs have high contact rates with the public, your business can benefit from increased visibility and association with a worthy cause.

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3. Build ties with other small and medium sized businesses

You could join hands with other local businesses to hold a free promotion event for your brand. Your strategy should be to focus less on product promotion. Free public events give you greater exposure to different crowds. Collaboration between small businesses benefits brands, giving greater visibility to your products and services. Additionally, this gives you an opportunity to boost your brand and gain referrals from each other’s clientele. This helps in trust building.

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You can garner greater revenue by teaming up with others and establishing relationships at a professional and personal level that outlive other promotional and marketing campaigns.


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