ACH Payments Increase Sales by 6%.

 

ACH Payments Increase Sales by 6%.

 

What’s the buzz about Automated Clearing House (ACH)? Does ACH help increase sales?

Merchants are making the most of the low ACH cost to create an attractive reward for consumers that is more of an attraction for them to come back, thus increasing their sales potential. Do these merchant-driven payment alternatives offer any benefits to consumers to attract them? Why should consumers care to understand the economics of the ACH system? Well, here’s a sneak peek into how ACH payments increase sales and drive consumer interest.

Related: ACH, Paper Checks, eChecks, Electronic Payments! Confused Yet?

 

So How Can a Merchant Promote ACH for it’s Business?

 

Consumers are willing to install Loyalty Apps from big box stores, gas stations, grocery & convenience stores in the hope of getting something in return. Mostly, they get coupons, discounts, or sales notifications and previews messaged to them on their mobile device. So they get a free drink at the store, more rewards points, or a discount on gas. These offers are attractive enough for most consumers that they can’t let them go.

Merchant adoption of the ACH payment platform is not just about offering consumers a lower-cost payment method. Rather, it is about attracting consumer interest by relieving their costs and driving incremental sales.

Related: Ditch Paper Checks and Move to eChecks to Save BIG on Transaction Costs

 

As an example, here is what Zipline is doing. Zipline has more than a million active users across its merchant-centric mobile platform. The company attributes this feat to its merchants being able to cultivate better, meaningful relationships with customers. For example, when gas prices dropped significantly, without surging back up immediately (like they sometimes do), there was virtually no impact on Zipline’s adoption and usage rates. This shows how deep the connection Zipline enjoys with consumers.

ZipLine is working with companies having mobile integration with a range of POS terminals. This would help the company allow multiple merchants to use its system. That in turn, will drive incremental sales. Delivering offers and other interesting content to consumers can help establish a direct connection with them, while increasing the potential of sales.

Rewards are encouraging and have the power to attract and drive consumer adoption. Merchants can leverage this opportunity once the consumer is enrolled to strive for deepening the consumer relationship. By offering rewards for customers accepting ACH, merchants can leverage ACH payments to increase sales.

Related: Merchants Can Reduce Payment Processing Costs by Using eChecks (ACH).

 

When consumers have the hope to get something in return, they are more than willing to install your loyalty app and get better rewards, motivating them to stick to the system. You then prompt them to use ACH (eChecks) and most do adopt if it will save them money. This is how ACH payments increase sales.

 

Contact Us for more information on Credit Card Processing, or eChecks and ACH Transactions. Or take us up on our FREE Merchant Account Analysis offer. We’ll analyze your merchant account rates and let you know how to Save! If you are ready, you may be able to Switch and Save!